book JUST SKY, photographs from the book >>
book JUST SKY, skies from the book >>
Work related to this project >>
JUST SKY - text >>
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Project JUST SKY deals with fiction and reality connected to place with a starting point in a multimillion dollar project called The Freedom Ship where the notion of utopia is being sold by offering exclusive living on a not yet existing permanent residential vessel with intension to travel around the world. Using seductive illustrations one build the illusion of a ideal life.
Inspired by these illustrations my work has developed towards a research how sky is being used to represent utopia, creating an illusion of perfection in media and commercial ads, being presented to us in a utopian context whereas in reality the blue sky is threatened by environmental problems.